Mailchimp advanced segmentation. Premium starts at $350 per month for 500 contacts. Mailchimp advanced segmentation

 
Premium starts at $350 per month for 500 contactsMailchimp advanced segmentation Segmentation

The Mailchimp Clicked Email metric will track email click events synced from Mailchimp. Segment your audience effectively. How the retail power couple segmented their audience to build better customer relationships. Each segment can include up to 5 conditions. This lets you generate various interest groups for targeted email campaigns. Convertkit - Segmentation System For Laser-Focused Campaigns More . Drip: Best for e-commerce. Have you received a lot of queries from your customers? Yes! Customers will always have many questions in mind before purchasing the products. Best for: SMBs, Agencies, eCommerce. Segment with more conditions than ever before, and apply combinatorial logic to customer data with nested conditions to get even more granular. Create faster with generative AI. Advanced segmentation: ActiveCampaign allows nonprofits to segment their audience based on various criteria,. So far in the MailChimp series we have covered all the basics of how to set up your account, your sign-up forms and how to send campaigns. This feature can be built using purchase history, website movements, and so on, which allows marketers to send their campaigns to target subscribers more precisely. Mailchimp – Best for small businesses and beginners. Depending on the segment’s logic of and/or, only 1 or all conditions must be met. Mailchimp is an email marketing and automation platform used by entrepreneurs to build their brand – and their business. ConvertKit. OptinMonster starts at $9 per month, billed annually, and the advanced plan is charged at $49 per month. > How To Segment Your Email List In MailChimp. By using custom form fields, you can build customer segments and tailor your content and marketing campaigns to appeal to subscribed contacts. Step 1: Get all your audience data into your Mailchimp audience. With advanced segmentation, you can add a set of nested conditions that. You can use its advanced segmentation feature to send highly accurate emails to each recipient, increasing open rate and click-through. The apps and reviews were picked by Reputon experts. Segmentation Complexity: Some users find advanced segmentation to be less intuitive compared to platforms explicitly focused on precision targeting. 99 per month;. Intuit Mailchimp Launches Over 150 New and Updated Features . The drag and drop editor allows you to customize the templates by adding your own images, videos, polls, social sharing options, and more. Click the Create icon. Summary: Omnisend is an e-commerce-focused email marketing platform that provides advanced segmentation, automation, and omnichannel marketing capabilities, including SMS and push notifications. The first step to segmenting in. 3 months ago Home > Internet and Businesses Online > How To Use The And/Or Operators. personalized email campaigns, dynamic content, advanced segmentation, and behavioral tracking. Persuade them to install your app and start shopping. Using segmentation. Common Segmentation Combinations. In marketing, behavioral segmentation describes the process of dividing customers into groups based on their behavior patterns and actions taken. Get the best software of Email marketing automation. It offers advanced email marketing automation, CRM, and sales automation features on a single platform. Read More. Make a schedule. 7. If your segment isn't properly updated, this could lead to content being delivered to the wrong contacts, or not being delivered at all. Mailchimp Standard plan customers will have more features to help create more relevant and engaging content, the ability to. Click Add filter. With the free version, you'll be missing out on these organization features and key assets: Address finder ; Advanced segmentation ; Unlimited audiences ; 24/7 customer supportBelow you can find MailChimp Advance Segmentation Shopify app Reviews, Alternatives and prices. The advanced segmentation option is useful to create more targeted subscribers for your business. There are numerous signup form templates and features, and it also supports advanced segmentation to avoid chaos. With Mailchimp, a limited number of features are available on the cheaper plans. Its Essential plan starts at $13/month with limited customer journey mapping. Delete an Audience. The Standard plan costs $20/month for 500 contacts and gives you access to more features and advanced automation. Take a look at this side-by-side comparison to learn more. Audience Segmentation. Truth: If you have an audience in Mailchimp, you already have segments. Manage Audience and Signup Form Fields. ActiveCampaign – Sophisticated Workflows + CRM. Abby Ward. Audience segmentation and customer surveys; Subscriber and mailing list management; Visit Site. More than 17 attractive template designs; Flexible user subscription management; A/B. Audience segmentation is a marketing strategy based on identifying subgroups within the target audience in order to deliver more tailored messaging and build stronger connections. Constant Contact Campaign Builder. And unlike Mailchimp, Omnisend natively allows users to send SMS and push notifications as part of their campaigns. Mailchimp - Advanced Segmentation Feature For Multivariate Testing. GDPR compliant. Apart from that using the Mailchimp advance feature you can set up delivery time if your subscribers are sitting in different time zones and segment subscribers based on their geolocation. However, not all features are available unless you. Klaviyo helps you to grow along with them. Mailchimp Key Features of Mailchimp: 3. Auto-Update segmentation is available to all Mailchimp subscribers (even if you’re on the free account). Once you organize your contacts based on things. By organizing, filtering, and analyzing customer. Add a Pop-Up Signup Form to Your Website. Use predicted demographics to learn about who your customers are so they can start connecting with you. All Mailchimp customers are welcome to watch and attend our webinars! Many of our webinars are intended for new Mailchimp users to help them get started. Regular segments can combine up to 5 conditions. That segmentation is a process based on subscriber location, interesting things, and more. Pros and Cons. You can also create a new Mailchimp Group under a new name. HubSpot – Best for integrated marketing and sales. Mailchimp Pro users get an additional 50 merge fields in their list. : Opened EmailMailchimp’s free plan allows up to 500 contacts and provides basic segmentation capabilities. Try Brevo for free! MailerLite – If you want unlimited emailsOur intuitiveness and affordability make it effortless to automate, personalize, and scale your marketing. Replace X with the format of your choice. It includes all the basics you need to start marketing. Advanced segmentation; Ready to use email templates; Maintain multiple lists; Highly customise your emails; Reporting; Merge tags; MailChimp can be used to send one-off email newsletters, which can be sent immediately or scheduled to be delivered in the future. Sync Shopify customers, products, and more to Mailchimp to create highly targeted campaignsUncover the best AI-powered email marketing tool in our 2023 GetResponse vs Mailchimp comparison. MailChimp Segmentation. Eligibility based on monthly spend. Being ‘relevant’ means sending the right information to the right person at the right time… and the more relevant you are the more success you’ll have. Mobile First Design. Creating a segment of your audience is just you saying “this specific audience of people have something in common, so I’m going to group them all together. $100 / month For 25k contacts. 8 of the best Mailchimp alternatives. ActiveCampaign — Best Alternative for SMB Businesses. With. Wordpress Remarketing: Home Shopping Cart. Table that shows the cost of Mailchimp's four pricing plans and the top features available in each: the free plan, the Essentials plan starting at $13 a month, the Standard plan starting at $20 a month, and the Premium plan starting at $350 a month. Advanced Segmentation. Research the recipient to personalize the email, keeping it short, concise, and easy to read. Mailchimp will enable you to group your audience based on different criteria, such as demographics, location, and more. Segmentation is just one of the tools in Amanda’s arsenal to promote Hayknife via email. Constant Contact for more templates. Reel inactive customers back in. Mailchimp only really becomes a modern email automation. This can be used to share updates on new opportunities or give past volunteers first access to other openings at your organization (this is one of the perks offered by Crisis Text Line to its volunteer crisis counselors ). Create the. MailChimp: Excellent EMS for Beginners 5. Mailchimp offers a more significant number of automation techniques that you can use. For example, the Essentials plan, which is the least. Trigger an automation to send an email when a newly registered user enters a referral code. Click the search icon next to the Surveys option. Advanced segmentation, multivariate testing, 200,000+ contacts. 95/month for up to unlimited contacts; The Starter plan comes with a trim set of segmentation tools, autoresponders, and the drag-and-drop email editor, among other tools. We import customer information from QuickBooks Online to Mailchimp. Customer support via phone, chat and email: AWeber customers have a number of options to contact its award-winning customer support 24/7. The subgroups can be based on demographics such as geographic location, gender identity, age, ethnicity, income, or level of formal education. Best shopify app deals, handpicked reviews from popular users. Wordpress Mailers: Home Shopping Cart. you can’t eat it all, you need to. 2. One feature that holds Mailchimp back is its poor segmentation capabilities. Using segmentation marketing software, marketers can quickly and easily segment their audience to gain valuable insights and improve future marketing campaigns. With advanced segmentation options, users. The drag and drop editor allows you to customize the templates by adding your own images, videos, polls, social sharing options, and more. This enables targeted and personalized messaging, leading to higher engagement and. ”. In conclusion, while Mailchimp has been a popular choice for many businesses in the past, Klaviyo is quickly becoming the better option. Segmentation is essential when it comes to success with your marketing. Mailchimp is a widely popular email marketing platform known for its user-friendly interface. 2. Mailchimp Recommends. Overall, Mailchimp provides flexible pricing options that allow users to choose the plan that best suits their needs and budget. Mailchimp enables you to create unique and highly optimized email campaigns, social ads, email opt-in forms,. Advanced segmentation; Unlimited seats & role-based access; Comparative reporting; Multivariate testing; Prone & priority support; Overall, Intuit Mailchimp is reasonably priced. 6 star rating and 15 reviews, and part of the Best Shopify Apps collection. In the Email, SMS & automations activity section, click Automation activity. MailChimp – Best for Small Businesses and Startups. Manage segments and tags for a specific Mailchimp list. The contacts in an advanced segment are pulled at the time you create it, and do not automatically update. Mailchimp . Advanced segmentation can help you streamline how you filter contacts and test your campaigns. Powerful segmentation & personalization. Automated sales alerts and tasks. Brevo – Best for cost-effective email marketing. “We added over 100 people to our SMS audience in a couple days, and then had a 50% click rate on the flash sale message. We’ve been tinkering away at new features and tools to make marketing your business even easier with Mailchimp. Hire the best freelance Mailchimp Specialists near Victoria, BC on Upwork™, the world’s top freelancing website. Audience management Target and segment customers . To create and send a campaign to a segment, follow these steps. In the Schedule Your Campaign pop-up modal, click the Delivery date calendar picker to choose the day you want to send your campaign. Like YourPrimer, Wishpond’s email marketing class is a good choice for beginners who want to learn the basics of email marketing. Summary: When to choose Mailchimp vs MailerLite. Infusionsoft (Keap) – Best for Customer Relationship Management. Digging deeper, Mailchimp offers advanced email marketing tools like A/B testing, prebuilt and custom list segmentation options, and send time optimization. Open up your Mailchimp interface and select Lists from the four options at the top of the page, located on the left beside Freddie, the Mailchimp icon. 5 Ways To Protect An Invoice Template In Excel From Being Edited. By. Note: Mailchimp shrinks its free plan even more to 500 contacts and 1,000 monthly emails, rendering it unhelpful for marketers and businesses. After the sync is done, check your. Notable speakers include e-commerce author. Price-wise, Advanced segments (i. How Juist stepped in to help segment and personalize Kerstpakketten's emails—and build a whole new webshop in just 3 months. Free contact migration and accelerated onboarding sessions. Support: Mailchimp has 24/7 support via email and chat, which won a bunch of awards and it’s available on lower-tier plans. The Standard plan is Mailchimp’s midtier plan that offers more advanced features than its Essentials plan, such as send-time optimization, predictive segmentation or multivariate testing as well. Freshworks. Segmentation. )Advanced Segmentation. Pros and Cons of using Mailchimp. The main difference between Mailchimp contacts and subscribers lies in their engagement level. See full list on mailchimp. Pros of using Mailchimp. It’s simple to post your job and we’ll quickly match you with the. Receive a product tour, featuring tools best aligned to your business goals. MailChimp is a dominant player in the email marketing industry and an all-in-one integrated marketing platform with website builders and CRM. Salesforce Marketing Cloud: Best Enterprise Marketing Solution. They're included with all Mailchimp plans. What is a Mailchimp Segment & why use it? As I mentioned, creating segments in Mailchimp is a way of filtering subscribers. Zoho's email marketing, automation, CRM, pricing and more head-to-head in this 2023 comparison. Create a New Audience Group. We would like to show you a description here but the site won’t allow us. Mailchimp is the best overall email marketing software because it has the features that most businesses need, without being overly complicated or confusing. As you progress, you'll unlock the potential of advanced segmentation techniques, enabling you to personalize your messages for different audience segments. Necessidade de traduzir "THE MAILCHIMP" de inglês e usar corretamente em uma frase? Aqui estão muitos exemplos de frases traduzidas contendo "THE MAILCHIMP" - inglês-português traduções e motor de busca para inglês traduções. You can segment existing and new customers based on different factors including products purchased, coupons used, and lead sources. Click Create advanced Segment. Mailchimp wins this round due to its more advanced segmentation options. GetResponse – Best for sales teams. For 2. MailerLite: Best for ease of use. Segments are used to create target audiences based on shared data. Relevance however means you need to know the differences between individuals… and store that information (and. 1 of 3. Read Time: 13 Minute, 24 Second . The downside is that although they have a free version, it doesn't come with all the necessities a business will need to effectively manage its email lists and segment. Click the Advanced Segment option from the drop-down menu. This feature can be found by clicking the Schedule button in your campaign, and will. How does it work?Some examples of email marketing segmentation for nonprofits include: 1. Events are useful within Mailchimp for market analysis and segmentation, or you can use an event to start an automation. MailChimp Advance Segmentation Key Feature Highlights: Segmentation Like a Pro. Easy to use: Mailchimp is a user-friendly platform that is easy to get started with, even if you need to gain experience with email. Use Survey Actions. Market your ecommerce business and drive sales. This enables targeted messaging and more effective marketing campaigns. Mailchimp has advanced segmentation and automation capabilities that allow you to effectively nurture your leads. Segmentation criteriaMailchimp is one of the most popular free email marketing services. ConvertKit Key Features of ConvertKit: 4. But with access to the email builder, templates, five automation rules, and. Klaviyo allows for more granular audience segmentation, which can help businesses send more personalized and relevant emails. MailChimp also acts as an email delivery service option, but with a very different purpose. (Mailchimp) Segmented email campaigns based on database fields get 54. Email marketing Send personalized emails that convert . 3. The Email Content Generator uses GPT AI technology to. One of the best parts about Mailchimp is its advanced segmentation, which is a fancy way of sending a specific email to specific people at a particular time. To make it a little less daunting, this post shows you 14 quick email marketing segmentation tactics that you can start using today. We make it easy to identify your most engaged and loyal contacts with our pre-built segments. Moosend — Excellent analytics for retailers. Embedded signup forms, popup subscribe forms, and an unsubscribe page builder are available for free. Once Segment Rules are created, the TAM will provide Customer with a snapshot of the Segment Rule setup. If you want to unlock them, Mailchimp’s Essentials plan starts. Mailchimp is in line with the standard in terms of pricing: it charges you based on your contact list and your. Kangaroo Rewards | Loyalty that Works. If you're in the market for the best 14 Best Shopify Mailchimp Apps Shopify apps, we've curated an epic list to save you time and headaches! Grow your store and bring easy revenue with these Shopify apps!. It starts at $299 per month and includes advanced segmentation, multivariate testing, phone support, and other premium features. Drip Campaigns: Home Shopping Cart. Pricing: Paid plans start at $20/month, limited free plan. HubSpot — Better for customer support. Pre Order Maker is a Shopify app built by ZendApps, having a 4. 12. Mailchimp at a glance. These are the Essentials plan (starting at $13/month for 500 contacts) with basic features, the Standard plan (starting at $20/month) with more advanced features and automation workflows, and the Premium plan (starting at $350/month) which. Relevance however means you need to know the differences between individuals… and store that information (and. Last Updated: August 2023 Categories. You won’t have access to advanced segmentation, user access levels, or advanced analytics and reporting. Send relevant messages that sell more and extend the life of your customer relationships. Check Advance Segmentation Feature. Easy-to-use form builders. The software helps maintain and organize data around each lead and avoid data problems such as duplicate contacts or non-standard formats. Method 2: Using WP Fusion. AWeber – Best for A/B testing. Outperform your last campaign with Mailchimp's data-driven tools. Sitemap. Mailchimp integrates with Wix using more than one app, depending on the feature. Watch your business. Mailchimp is a popular, easy-to-use email marketing tool with a suite of other digital marketing features. The Premium plan is designed for large businesses with high-volume sending needs. Compare Mailchimp vs. Mailchimp Best Email Marketing Software Features. Here are five alternatives to RD Station: ActiveCampaign – Best for Advanced Email Marketing and Automation. Enter a campaign name, then click Begin. Discussion Topics Activecampaign Newsletter | Appsumo Sendinblue | Automated Email Sender | Automated Emails Mailchimp | Automated Marketing Campaigns | Automizely Marketing | Aweber Alternative | Aweber Cost | Aweber Email | Aweber Plans | B2b Email Benchmarks | Best B2b Newsletters | Best. Overall, if you want to optimize your eCommerce store for success, Omnisend is an excellent choice. One way to make sure you’re staying on track is to create a content calendar to schedule your campaigns, blog posts, social media posts, and more. The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion. ConvertKit for creators. Find tutorials, guides, videos and more. WP Fusion lets you connect your WooCommerce store to Mailchimp in a robust way. It allows users to create engaging emails without any coding knowledge and provides a range of pre-designed email templates to choose from. Discussion Topics Activecampaign Newsletter | Appsumo Sendinblue | Automated Email Sender | Automated Emails Mailchimp | Automated Marketing Campaigns | Automizely Marketing | Aweber Alternative | Aweber Cost | Aweber Email | Aweber Plans | B2b Email Leads | Best B2b Newsletters | Best Cpa. About Advanced. However, the free plan has limited features. In Austin, Texas, United States, a successful Google Marketing Agency Cold Email Template can help generate leads and win new business. Create unlimited segments based on locations,. Jun 13, 2023. The Premium plan starts at $334/month. PLAN. While Sendinblue offers top-class personalization, segmentation and workflow-based automation, Mailchimp is the market leader offering advanced analytics, beautiful templates and reliability. ActiveCampaign is another compelling Aweber competitor that works great for small to medium-sized businesses. Advanced segments aren't available for automated or RSS email campaigns, which usually involve multiple sends. Our precision-targeted emails, expert insights, and powerful marketing CRM give you everything you need to scale up and sell more. If you need to include RSS content in a campaign that sends to an advanced segment, consider. Starting at $350/mo. Mailchimp. GetResponse’s paid plans start at $19/month giving you a wealth of features but not marketing automation. CRM software or technology is a tool or system of tools that help businesses aggregate, organize, and analyze customer information data to better manage relationships with customers. Marketing Library Explore Topics Segmentation Divvy up your audience and send more relevant information—get tips and best practices here. Sendinblue (now Brevo) for building automated. Moosend – Best email marketing service overall. SMS is available as an add-on to US paid plans only and SMS credits are added to your account after purchase. Click the Send with Timewarp radio button. Use groups to sort your subscribed contacts based on their interests and preferences. Forms. On the Overview tab, scroll to the Predictive Analytics section of the contact profile page. ConvertKit vs Mailchimp. Limited customization and flexibility for advanced users; Limited email segmentation features; Learn more Screenshots. e. Edit a Customer Journey Map. GetResponse – Best for ecommerce businesses. Psychographic examples include grouping customers based on social status, interests, and opinions. Campaigner:. Read. MailChimp – best for advanced segmentation. MailChimp can also be used to create automated email. MailNinja has been helping e-commerce clients increase revenue for the last 12 years. Viewed 2k times 2 I'm attempting to. Advanced segmentation is available for users with a Standard plan or higher. SMS marketing New! Reach your customers on every device Send to a new advanced segment. Use Mailchimp’s customizable pop-up, embedded, and hosted signup forms to turn website visitors into subscribers. Mailchimp is a favorite of many bloggers and small businesses because it was one of the first big email services to offer a completely free plan. For instance, you might send different emails to students and retirees because their interests and needs are. Like Mailchimp, Constant Contact offers a huge variety of templates to easily kick off your campaign. Segment your audience. Grâce à la segmentation avancée, vous pouvez ajouter un ensemble de conditions imbriquées permettant différentes combinaisons des données que vous avez recueillies,. In short, here are the characteristics of segmentation (based on segmentation options available. Advanced MailChimp: Automation & Segmentation So far in the MailChimp series we have covered all the basics of how to set up your account, your sign-up forms and how to. Segment by an Audience. Catch their attention with offers and personalized email copy. Create and automate personalized journeys for any customer scenario with full functionality of our Customer Journey Builder. Learn about Mailchimp's features. On the other hand, if a segment of your list isn't opening your emails, don't take it personally. The two Mailchimp segment types. Again, pricing will increase as your. Need to buy a different plan. Lengthy free review period . Mailchimp Standard (starts at $14. Boost orders and customer lifetime value by personalizing emails and SMS based on behavioral data*. Written by. Choosing an alternative to Mailchimp can be beneficial for businesses needing advanced email marketing tools. What are the benefits of Klaviyo over Mailchimp? Advanced segmentation: Klaviyo allows for more granular segmentation of email lists, making it easier to send targeted campaigns to specific groups of customers. 4. Mailchimp To Salesforce Guide For Group (s) Or Tag (s) Segmentation. 6 months ago 10 When To Send Your Mailchimp Emails: Tips And Tricks. Email marketing segmentation allows you to tailor your content for a specific group of people instead of using the same message and content to target everyone in a more shotgun approach. However, for automated email workflows, you will have to upgrade to a paid plan. Constant Contact is optimal for individuals new to email marketing, providing straightforward features, pre-designed templates for immediate use, and reliable phone support. Starts at $29 per month for up to 500 subscribers; A 7-day free trial is available. When you have a proper customer segmentation process in place, it can help keep your CRM systems organized and. This one has a slightly different pricing structure than the previous plans. Start with your main lists. Mailchimp’s free plan is ideal for small businesses that want. What is email automation and segmentation? An automated email workflow is a system that allows you to automatically send out emails to existing and potential clients in order to keep them engaged with your business, keep. Note: this service is currently available in English only. The new features include richer reporting and analytics, advanced segmentation, and more ecommerce automations. Note that different Marketing Hub packages will limit the number of active segments and the criteria you can segment by: Alternative: Mailchimp. We would like to show you a description here but the site won’t allow us. In the Send to drop-down menu, choose + New advanced segment. We give you 60+ pre-built journeys, predictive segmentation, AI-powered content tools, data-driven recommendations, and 300+ integrations starting at $60/month for up to 2,500 contacts in our Standard plan (compared to Hubspot’s comparable plan, the. Segments have also been available in Mailchimp for many years. com To create an advanced segment, follow these steps. MailerLite. Contact profile. Integration with popular email marketing services. Click Audience to navigate to the audience overview page. The free plan MailChimp offers a limit of up to 2,000 subscribers and 10,000 sends per month, which is higher than the average of the best free autoresponder services. “Unlimited audiences” is a lot of audiences, which is where advanced segmentation comes into play. Thus, you can easily use this connection to sync your email lists, automate lead capture, and set up automatic email sequences based on user activities. Look at different pricing editions below and see what edition and features meet your budget and needs. Part One & Two cover the most useful functions that MailChimp has to. Jun 13, 2023. Learn how advanced segments work and how you can use them. Constant Contact is a perfect Mailchimp alternative for WordPress because it works with all popular WordPress plugins like OptinMonster, WPForms, and more. Not to mention, the ease of use is unmatched. Start analyzing. Read on to find out whether Mailchimp is the right EMS for you. Convert with email & SMS automations. Best for: SMBs, eCommerce, eCommerce. Premium – $350/month. Klaviyo – Extensive Selection of Pre-built Workflows. Intuit Mailchimp Finds Vast Majority of SMB Marketers Are Bought Into Artificial IntelligenceMailchimpMailChimp Advance Segmentation : 0: Mailchimp: Email Marketing : 3. Verify a domain for sending. Discount: there is a 15% discount if you pay for 6 months or a year at once, while nonprofits and charities receive up to a 30% discount. All told, Mailchimp offers highly advanced segmentation tools. For example, if you were to segment your audience based on their zip code, you would be using the geographic variable. Constant Contact pricing is expensive. Premium plan detailsTable Contents: show Introduction What is Bulk Mail Software? Criteria for Selecting the Best Bulk Mail Software Best Bulk Mail Software 1. Use advanced segments to organize your audience based on complex, nested conditions. Reports are easy to read, but bland ;Getting Started with Groups. Free Plan/Trial: 1,000 emails/month for 500. But while Mailchimp doesn't offer. This might be advanced automation and segmentation capabilities, a rich choice of email templates you can easily edit to fit your brand, or additional tools for multichannel. Strategy Secrets of the MailNinja Masters. Discussion Topics Activecampaign Newsletter | Appsumo Sendinblue | Automated Email Sender | Automated Emails Mailchimp | Automated Marketing Campaigns | Automizely Marketing | Aweber Alternative | Aweber Cost | Aweber Email | Aweber Plans | B2b Email Leads | Best B2b Newsletters |. Overall, we think Mailchimp is a better option thanks to its advanced features like advanced segmentation, multivariate testing and comparative reporting, its extremely straightforward interface, and an exceptional free plan that can help you get started with email marketing without second thoughts.